Group Marketing Manager

Salary - £40-£45k depending on experience

Hours – Full-time, Monday to Friday

Report to – CEO

The FG Barnes Group are seeking a Marketing Manager who will be responsible for delivery marketing activities across the group, both for FG Barnes and the brands that we work with. The Marketing Manager will promote the companies’ brands and services to our current customer base as well as conquest customers.

This is a pivotal role in the development of the company and the successful candidate will shape our overall development by implementing marketing plans and strategies. The Marketing Manager, who is the line manager to the Marketing Executive, will deliver campaigns and events that increase brand awareness and market share, drive customer engagement and ultimately boost sales.

This role is a fantastic opportunity for someone who is an all-round marketeer, energetic, organised and thrives in a results-oriented environment.

Responsibilities include:

• Overall responsibility for all marketing activities, campaigns and events including planning, creating marketing collateral, purchasing and delivery. This includes implementing any brand specific marketing activities for each quarter. It also includes promoting our brand at trade shows and large industry-related events.
• Generating new business leads by implementing new marketing ideas and strategies depending on the current requirements of the business and market trends.
• Managing the marketing department budget using Keyloop and ensuring spend is in line with the forecasted budget.
• Working with our social media agency to implement and deliver paid campaigns across our social channels.
• Working with our marketing agency to deliver marketing collateral for both online and offline.
• Maintaining and updating the new FG Barnes website.
• Creating, proofreading and scheduling marketing emails.
• Reporting on marketing activities to senior staff, summarising a campaigns effectiveness and adapting/changing plans depending on these outcomes.
• Collating customer information for marketing communications.
• Line management responsibilities to the Marketing Executive. Their role includes supporting the Marketing Manager, creating and posting organic social media content, responding to customer reviews and the staff newsletter.
• Any other responsibilities that arise during the development of the business.

The successful candidate will have extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability. You will be organised, positive and proactive – this role works with colleagues across the business so you will need to be a strong communicator, approachable and able to adapt to various situations. This is a full time, Monday to Friday role with some additional weekend/evening work around large events. Other requirements include:

• Bachelor's degree in marketing, finance, business administration, or similar.
• At least five years' experience as a marketing manager or similar.
• Proficiency in electronic marketing automation software.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organisational abilities.

If you would like to apply, please submit your CV.

Benefits:

• Company events
• Company pension
• Employee discount
• Life insurance
• Sick pay

Schedule:

Monday to Friday

Education:

Bachelor's (preferred)

Work Location: In person

Application deadline: 23/05/2024

Reference ID: MKTGMNGR