Cosmo's glitzy #FashFest was the venue for the official launch of the SEAT Mii by Cosmopolitan. This was the culmination of 18 months co-creation between SEAT and Cosmopolitan's global creative team, regional editors and readers across the UK and Europe, the new Mii is the perfect car for confident, independent, active young women who are really going places. "The SEAT Mii by Cosmopolitan is dynamic, stylish and versatile with a daring, edgy appeal. Not only did they strive to create an elegant car, it is designed to be a bold, personal ally for the driver, with amazing solutions that are functional and intuitive, " claims SEAT's Global Marketing Director, Susanne Franz.
Kim St. Clair Bodden, the senior vice president and editorial director of Hearst Magazines International, explains; It has been incredibly rewarding to work with SEAT, our global editors and readers to design a car with all the bells and whistles that really personalise the driving experience".
Cosmopolitan is supporting the launch of the car with a social media campaign focussed around the hashtag, #ThisIsMii , with engaging content based on reader opinions and experiences, creating a conversation around the car, fashion, lifestyle, beauty and work, putting the SEAT Mii by Cosmopolitan in context with reader's lives. Following the car's debut at #FashFest, the Mii by Cosmopolitan will also be showcased at the Paris Motor Show at the end of September.
The Mii by Cosmopolitan is available in two colours; Violetto and Candy White, with champagne-toned bismuth details inside and out. Candy White is a smooth tone, while the Violetto has an elegant, pearlescent finish which is achieved by carefully choosing colour pigments. Even the headlights have an "eyeliner" shape, emphasised in the same way as make-up emphasises the eye. The jewelled, bi-colour alloy wheels offer a surprise sparkle. The champagne-finish of the door mirrors is reflected in the interior details as well, on the air-vents, the infotainment system surrounds and in the stitching of the car, including the floor mats. Violet seats are upholstered in Alcantara, high-end, top quality upholstery; while the ceiling is upholstered in dark tones, providing a sense of glamour. Aluminium strips in the front footwells are enscribed with "COSMOPOLITANlovesMii". The interior chrome details are matte, with the exception of the SEAT logo on the steering wheel.
The car was built for and co-created by women who want the time they spend behind the wheel to be as engaging and exciting as every other facet of their busy, fun, fearless lives.
The SEAT Mii by Cosmopolitan launches in the UK in early 2017 with the 1.0 75PS engine and five-speed manual transmission. The frugal engine emits 102 g/km of CO2, with fuel economy of 64.2mpg on the combined cycle.