CUPRA showcases three new models for the next three years

CUPRA have revealed three new electrified models at the Unstoppable Impulse event that took place on Tuesday 7th June in Terramar (Sitges).

The CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel will join the CUPRA line-up by 2025.

During the Unstoppable Impulse event, CUPRA also hinted an updated renewal of some of the current models in the range; the CUPRA Born, Formentor and Leon.

“Tonight, we show the entire range for CUPRA’s next generation heroes to be launched by 2025,” said Wayne Griffiths, CEO of CUPRA. “In the midterm, our aim is to deliver 500,000 cars per year and push forward with our international expansion into new markets as well as entering new segments. The CUPRA Tribe is committed to making all this happen, it’s the people that count. Because at the end, it’s the people who make the brand.”

CUPRA Terramar – CUPRA’s first electrified SUV

Plug-in hybrid technology has shown that electrification is part of the DNA that CUPRA is known for, and the range of vehicles that benefit from the technology has grown to encapsulate a large part of the range. Now, CUPRA are taking it further.

By 2024, the line-up of plug-in hybrid models will include even more options and will have a greater range.

Joining the line-up is the CUPRA Terramar, a sports SUV that pays homage to Terramar, Sitges, combining bold proportions with striking design.

The CUPRA Terramar will be available with conventional gasoline powertrains as well as a new generation of plug-in hybrid powertrains that deliver around 62 miles of electric power.

The e-HYBRID range focuses on performance and contemporary sportiness and will become part of the bigger journey as CUPRA fulfils its electrification revolution.

“Terramar, our new sporty hybrid SUV, perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win”, said Jorge Diez, Design Director at CUPRA. “Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver oriented interior concept. All in all, a 4.5 metre-long SUV, with CUPRA DNA, is ready to shake one of the most competitive segments.”

CUPRA Tavascan: the dream comes true

The next stage of the journey is the CUPRA Tavascan. This model encapsulates CUPRA’s electrified vision and will remain faithful to the 2019 concept car. The CUPRA Tavascan doesn’t just capture the vision of contemporary electrification, but it also globalises the brand, taking CUPRA to new markets. It will be launched in 2024.

CUPRA UrbanRebel: challenging conventions and bringing emotions

The CUPRA range will be joined by the CUPRA UrbanRebel in 2025, its new Urban Electric Car. A vehicle that will take CUPRA far beyond its traditional boundaries, the UrbanRebel is driven by emotion, designed and developed for a more rebellious electric world.

“The CUPRA UrbanRebel will be the biggest project for our company in the upcoming years, since it is key for our transformation as a fully electric brand. We are leading the cluster development, the family of vehicles that will democratise sustainable urban mobility, for different brands within the Volkswagen Group” said Werner Tietz, Vice President for Research and Development at CUPRA.

The 4.03 metres long vehicle has sustainable at its core, integrating advanced recycled polymers and bio-based materials to push the boundaries of what is achievable, and delivering a more environmentally-conscious vehicle.

Lightweight design both in the exterior and interior help the vehicle’s 226PS (166kW) electric motor and battery pack push the Urban Electric Car to 100km/h in just 6.9 seconds and gives it a range of up to 273 miles/440km (range version).

Designed and developed in Barcelona, the CUPRA UrbanRebel will be launched in 2025.

“The UrbanRebel is more than just a car to CUPRA. This is the model that will democratise urban electric mobility. Emotional, sexy and fun to drive and at the same time accessible, we prove that electric cars don’t have to be boring. This will be the next generation’s entry into our range” said Wayne Griffiths during the Unstoppable Impulse event.