The new CUPRA Ateca - refreshed high performance SUV

Soon to be available at FG Barnes CUPRA

The new CUPRA Ateca has been enhanced and upgraded to continue to be the ultimate dynamic performance compact SUV.

The CUPRA Ateca was the first vehicle to be launched as a standalone CUPRA in 2018, delivering the key principals of design, performance and technology. Since then we’ve seen the by the CUPRA Leon and the cross coupe SUV, CUPRA Formentor, the first CUPRA-only vehicle introduced earlier this year.

“The CUPRA Ateca marked the brand’s entry into a new segment, becoming a great success along the way, selling over 10,000 units in 2019 and allowing CUPRA to grow its position in the Ateca family – representing 15% of the mix, said Wayne Griffiths, CUPRA CEO. “The high-performance SUV was the key driver in CUPRA achieving a 72% growth year-on-year.”

A range of new additions and improvements have been made to enhance its appeal without compromise. It gives customers the option to get behind the wheel of a vehicle that offers the practicality of an SUV with the driveability and handling of a traditional high-performance car.

“With the CUPRA Ateca we made a clear statement in the high-performance SUV segment and with the new version we underline and strengthen this position,” said Axel Andorff, Executive Vice-President for Research and Development at SEAT.

Exterior design

The new CUPRA Ateca’s exterior design has been updated with a new front bumper design as well as new full LED headlights. The upper honeycomb grille has the CUPRA logo at its very centre with a dark chrome finish to the frame. The lower grille features a dark aluminium diffuser flanked by LED fog lamps.

“The CUPRA Ateca’s subtle design elements feed together to create the vehicle’s exclusive personality and heighten it’s impact as the definitive high-performance SUV in its segment.” said Alejandro Mesonero-Romanos, Director of Design at SEAT.

The side mouldings, roof rails and door mirrors are all finished in a glossy dark aluminium. The mirrors house the puddle lamps that shine the CUPRA logo on the floor when entering and exiting the vehicle.

The side profile is enhanced further by the standard 19-inch machined alloy wheels, finished in black and silver. There is the option of specifying the alloys with a copper finish. These larger alloy wheels house either the standard 17-inch CUPRA black brake calipers or the optional 18-inch Brembo performance brakes with copper calipers.

At the rear are full LED lamps with dynamic indicators, and also features quad exhausts to add to the aggressive look at the rear.

The CUPRA Ateca can be personalised in six exterior paint colours: energy blue, dark camouflage, velvet red, rhodium grey, reflex silver and nevada white.

The CUPRA Ateca’s dimensions also ensure the vehicle’s agility, providing the basis for an assured drive as well as spacious interior. The SUV is longer at 4,386mm (+10mm compared to the previous generation, due to the new bumpers design) and shorter 1,599mm (-2mm) giving it a more aggressive visual. Wheelbase (2,630mm) and width (1,841mm) remain from the previous generation model. The front and rear track has been increased to 1,575mm and 1,549mm respectively.

Interior design

The interior brings as much theatre as the driving experience does. The CUPRA logo is projected onto the floor and as they step inside, illuminated treadplates welcome you into a cabin.

The front seat occupants receive bucket seats as standard and the new microsuede CUPRA steering wheel houses the engine start button and the selectable driver profile button. The digital cockpit shows all the key vehicle information in high-resolution and the pedals are finished in aluminium.

The interior is finished with copper and dark aluminium detail, including the air vents, touchscreen, HVAC controls, and the four illuminated type C USB ports – two in the front and two in the rear.

The interior is upholstered in Alcantara with lateral seat supports. The dashboard and door panels are both finished in dark aluminium with copper stitching.


The CUPRA Ateca’s digital cockpit and infotainment technology features a large 9.2-inch colour infotainment and touchscreen system, which includes online navigation and natural voice control to simplify user interaction.

The new voice recognition system allows the user to interact with the infotainment system using natural commands, making corrections and referencing previous commands. It is also possible to download and integrate smart services, which will connect with your account and means you will always stay in touch with your smart appliances. To wake-up the system, say “Hola Hola” and it will be ready to go.

With the Full Link system, customers are able to seamlessly pair their smartphones and access their digital lives no matter what device they use – either wireless Apple CarPlay (based on Bluetooth or WLAN) or Android Auto using a cabled connection.

The Full Link system allows users to pair their mobile devices to the vehicle’s infotainment system and access to get directions (via Apple Maps), make calls with access to your full contact list, send and receive messages, and listen to your music playlists. Full Link can be accessed via the infotainment system or the multifunction steering wheel.

CUPRA Ateca now includes four illuminated Type C USB connectors. CUPRA Ateca also has wireless phone charging within the lower centre console, to ensure your (compatible) device remains charged ready for the next part of your journey

Online connectivity, enabled via the embedded SIM (eSIM), allows users access to the latest infotainment apps, as well as be able to offer new digital products and services throughout its lifetime.

The built-in eSIM delivers the eCall service, which directly contacts emergency services should an incident occur, adding yet another level of safety to the vehicle. If an eCall is triggered, vital data is sent to the emergency services also, including position (based on GPS data), engine type, and number of passengers, making it easier for them to assist.

In addition, the built-in eSIM also offers the possibility of reaching SEAT services through the “private call” button; this assistant allows the driver to contact SEAT services in their own language, no matter where they are driving.

Customers will also benefit from the introduction of the SEAT Connect app. Downloadable to your smart device, it gives remote control to a range of functions that will maximise ownership enjoyment and improve safety.

From the SEAT Connect app, users can remotely access driving data of previous journeys and remaining range, parking position and lock and unlock the doors. You can also set up speed alerts so you can be warned if someone using your vehicle is driving too fast, or if your vehicle has been stolen, or activate the horn and turn signals to find the car more easily in a crowded car park.

The number of in-car and online services will grow through the life of the vehicle as the digital eco-system expands, enhancing the user experience.


The new CUPRA Ateca may be a performance SUV, but it’s very safe too, offering a range of new advanced driver assistance systems (ADAS) that few competitors do.

The new CUPRA Ateca’s on-board technology features selectable driver profiles – ‘Normal’, ’Sport’, ‘CUPRA’, and ‘Individual’ – the vehicle’s ride and handling can change depending on the conditions and the driver’s requirements, making the vehicle more comfortable.

To ensure the vehicles sees, hears and reacts to more of its surroundings, CUPRA Ateca has been enhanced with the addition safety features. These include, pre-crash assist, predictive adaptive cruise control (ACC), travel assist, emergency assist and side and exit assist.

CUPRA Ateca now also gets exit assist – making manoeuvres from parking spaces easier than ever. When exiting a parking space, the vehicle will give an audible and visual warning if oncoming traffic, cyclist or pedestrians are detected. If the driver does not take appropriate action or the object gets closer, the vehicle will initiate an automatic braking to minimise the risk of collision.

The side assist feature can detect vehicles up to 70 metres in adjoining lanes, with a visual alert via the LED within the side mirror.

The 4Drive all-wheel drive system is the latest generation of the electro-hydraulic multi-disc traction system and allows the vehicle to deliver power to the wheels with the most traction and on to the road in a controlled manner. The system constantly monitors and analyses road conditions and driver inputs to maximise traction, making the sub-five second acceleration time possible.

The steering calibration and throttle response have been updated to give the vehicle maximum agility and enhance feedback for drivers putting the CUPRA’s credentials to the test.

The CUPRA Ateca reacts to changes in driver inputs – including steering angle, acceleration or braking – as well as road conditions via the the Adaptive Chassis Control (DCC) system, adjusts suspension and damper settings within milliseconds to perfect the driver experience, making the most of the driving conditions.

Market introduction

The new CUPRA Ateca is designed and developed in Barcelona, at the brand’s headquarters and will be produced in Kvasiny (CzechRepublic). It will enter in the market in the third quarter of 2020.

The new CUPRA Ateca, soon to be available at FG Barnes
The new CUPRA Ateca, soon to be available at FG Barnes