MG Takes Home Two Awards in AutoTrader New Car Awards 2021

The MG ZS has taken double honours in the fifth-annual AutoTrader New Car Awards 2021 with Best Value New Car and Best Car for Dog Owners!

The MG ZS, which was also a finalist for the New Car of the Year award, beat very strong competition from the Dacia Buster and Kia Sportage to scoop the win for Best Value New Car. It also took home the award for Best Car for Dog Owners ahead of the Toyota RAV4 and Dacia Duster.

Unlike other car awards which rely on editorial judging panels, the winners of the AutoTrader New Car Awards are determined by genuine car owners who voted in 19 out of this years 21 categories, making them true consumer champions.

Over 148,000 car owners took part in the judging process, and began voting between September 2020 and April 2021. This helps to provide the motoring industry with an accurate measure of owner satisfaction across a broad range of consumer-centric categories.

MG’s double victory was based on the honest opinions of those who have bought, driven and lived with their new cars.

Erin Baker, Auto Trader’s Editorial Director, said: “With its combination of great quality, roominess, reliability and performance mixed in with a fair price and low running costs, the MG ZS has taken the Best Value New Car Award and Best Car for Dog Owners Award at this year’s AutoTrader Retailer Awards. We were inundated with fantastic feedback from owners, including: ‘I’m just staggered by the quality, ride, performance and specification. Best car we have ever had.’

“Happy owners of the electric variant [the MG ZS EV] really stood out in their responses, with one owner saying: It is the only affordable fully electric SUV around. What a lovely car to drive’. Winning two awards is a brilliant achievement, and really is very well deserved.”

Consumers were asked to rate their cars across 16 different criteria, from reliability and performance to appearance and running costs. They were also asked about their overall satisfaction with their car and how likely they would be to recommend it to others.

Erin continued: “The AutoTrader New Car Awards recognise the brands and cars that are doing it right in the eyes of those whose opinions matter most: consumers. The awards are now in their fifth year and we had input from over 148,000 consumers telling us what they thought about all aspects of owning and driving a car. They prove how manufacturers are taking consumers’ needs into consideration and innovating to bring a great and wide choice to market. MG, and all of this year’s winners, are incredibly well-deserving.”

Winners of the awards will be promoted across AutoTrader, the UK’s largest automotive marketplace with an average of 58 million cross-platform visits every month.

Accepting the award, MG’s Marketing Director, David Pugh, said: “There’s no better feedback than that which you get from the customers who have bought and lived with your cars, so to see the ZS get such positive recognition from people who drive the car every day is fantastic.

“MG is committed to offering great value, high quality cars with an exceptional 7 Year Warranty and is also committed to making EVs affordable for everyone. The ZS has been exceptionally well-received since it went on sale and is our best-selling model – ideal for all sorts of people including the nation’s dog lovers!”

MG currently offers six models in the UK including three plug-in cars – the established MG ZS EV, the game-changing All-New MG5 EV and the MG HS Plug-in Hybrid, all backed up by MG’s incredible 7 year warranty and fast-developing dealer network.