New SEAT Arona: A bold new design

Three years into its introduction in 2017, the SEAT Arona is ready to continue its success story for the brand. Ever since, the urban SUV has sold more than 350,000 vehicles globally and established itself as a key pillar within the brand’s range.

With a rugged and refreshed new visual, and a digital transformation within the cabin, the Arona is set to remain a stable in the segment with a bold new personality. In addition to the huge range of intuitive functionality Arona was already known for, a revamped design includes ambient lighting and a larger floating screen infotainment system to bring a heightened sense of modernity and quality to interior.

There’s a change to the trims available, now: SE, SE Technology, FR, FR Sport, Xperience and Xperience Lux (replacing Xcellence).

Designed, developed and produced in Barcelona, at SEAT’s headquarters in Martorell, the new SEAT Arona will enter production in the third quarter of the year.


The SEAT Arona’s exterior design has been refreshed to deliver an even greater rugged and robust aesthetic.

From the front, Arona’s distinct, three-dimensional look is enhanced by the new hot-stamped grille designs. The front bumper in Reflex Silver and newly designed and positioned foglamps enhance the rugged character.

The exterior lighting makes the change to 100% LED technology as standard, Eco LEDs are standard on SE and SE Technology trims, upgradable to Full LEDs which are standard on FR trims upwards. The new LEDs reinforce the front design cues while offering better visibility with lower energy consumption.

You have the choice between three new alloy wheel designs – one new 17” and two 18” options that enhance the side profile.

The new Arona has an enriched palette of 10 exterior colours, including three new choices: Dark Camouflage, Asphalt Blue and Sapphire Blue, while there are three roof colours (Midnight Black, Magnetic Tech and a new Candy White) that give a distinct character to every vehicle.

At the rear, the introduction of a new spoiler and diffuser add further differentiation and a more youthful look. The model’s name has a new embossed handwritten lettering placed on the rear, together with the new SEAT logo in two-tone chrome finish to round off the distinct new look.


The interior design continues the Arona’s new character and enhances the spaciousness of the cabin, while giving a heightened sense of quality throughout.

Improved ergonomics are characterised by a completely new soft dashboard, which features a larger, floating central infotainment system. A generous 8.25” screen features as standard, or a 9.2” on SE Technology models upwards, and is placed in an elevated position comfortable for the drivers line of sight.

The new infotainment system is combined with a clear 10.25 Digital Cockpit that is linked to a new ergonomic multifaction steering (FR Sport and Xperience Lux models only), the interior of the new Arona is fully digital, practical and sleeking than ever.

The Arona’s lustrous character is enhanced further with the use of lighting technology to illuminate newly-designed air vents, with different colours available depending on the trim – Daring Red for FR trim and Aran Green for Xperience.

Rear seat passengers now benefit from roof-mounted interior lights.

The total capacity for the boot remains at 400 litres, and the load area offers more practicality than simply just space. A double floor makes the rear even more versatile, while four metal hooks allow a net to be used to secure anything placed in the back.


The SEAT Arona is fully connect with in-car and out-car connectivity, including wireless FullLink integration and SEAT Connect.

With the integration of the wireless FullLink system, customers can easily access their digital lives via Apple CarPlay (wireless) or Android Auto (wired). This helps add to the Arona’s intuitive and secure infotainment system and integrated steering wheel controls that don’t distract drivers from the road.

The infotainment system delivers a richer experience than the Arona has experienced before, with everything from media to traffic information available at the touch of a button or via voice recognition. The Arona now also includes the SEAT Connect app, which gives users access to a range of remote services that help maximise the driving experience as a whole.

From the SEAT Connect app, users can remotely access driving data of previous journeys and see remaining range, parking position, lock and unlock the doors, set up speed alerts so they can be warned if someone using the vehicle is driving too fast, be alerted if their vehicle has been stolen, or activate the horn and turn signals to find the car in a crowded car park.

Safety and convenience

New Driver Assistance Systems feature in the new Arona, such as Travel Assist, work to deliver semi-automatic driving through a combination of Adaptive Cruise Control (ACC) and Lane Assist.

New Side Assist technology makes changing lanes safer, with front and rear-facing radars and monitoring the vehicle’s blind spots to alert the driver if there are any vehicles in the vicinity, should the changing of lanes be desired.

Newly introduced Traffic Sign Recognition technology ensure drivers always know what the speed limit is on any given road, making the SEAT Arona safer than ever.

Finally, the new Arona also features Park Assist, which effortlessly parks the car for the driver automatically.


Under the bonnet of the new Arona, you will have the choice of four different petrol (TSI) powertrains with outputs ranging from 95PS to 150PS, linked to either manual or DSG dual-clutch transmissions.

All petrol engines are equipped with turbo, direct-injection technology, with three 1.0 EcoTSI options available and a larger 1.5 EcoTSI.

The 1.0 TSI 95PS unit, linked to a five-speed manual transmission, provides 185Nm of torque. The final three-cylinder unit delivers 110PS/200Nm and is linked to either a six-speed manual or seven-speed DSG dual-clutch transmission.

The largest option in the range is the four-cylinder 1.5 EcoTSI. With an output of 150PS/250Nm, it balances its strong performance with impressive efficiency.